THE
DIET FILM
Gaining weight is easy. 60% of America is overweight.
Losing weight is hard-- keeping it off is even harder. More than 90% of those
who lose weight regain it.
It’s pretty easy to see that dieting in America is a joke.
There are hundreds of different diets, all of which work or don’t work
to some degree. At any given time, half the adult population is on a diet.
Americans spend $40 billion each year on diets and have little to show for
it.
So with all this activity and so little success, something must be wrong.
What’s the missing element?
We suggest that all the struggle to lose weight is far too serious and that
successful dieting in America lacks an essential element--humor.
Therefore, in the interest of saving America (and ourselves) from our gluttonous
tendencies, we are creating we believe will be an extremely funny film about
dieting.
Based on some fairly wacky research, we are pretty sure that if you can laugh
your way through a diet, you are far more likely to succeed.
copyright Max Reid 2005, all rights reserved